The start of a new year is the perfect time to take inventory of what went right for your independent mortgage business in the past 12 months — and what you can improve on! When it comes to marketing and communication with your borrowers, referral partners and potential clients, we’ve compiled a helpful checklist of important areas for you to review before the new year gets in full swing.
Read MorePress coverage isn’t just for large, well-known corporations. In fact, there is an abundance of opportunities independent mortgage broker shops can take advantage of when it comes to local media, specifically. In general, there are two areas you’ll want to consider – earned opportunities, where there are no dollars behind the story, and paid opportunities, where you’re putting money behind assets such as advertorials or sponsored segments.
Read MoreMany millennials purchasing a home for the first time will likely be nervous and overwhelmed by the complexity of the process. Use this as an opportunity to build a trusting relationship. Position yourself as their go-to mortgage expert who is accessible whenever they need you ensure they know you want to get them into their dream home as quickly and smoothly as possible.
Read MoreIn a time where business competition is fierce and attention is hard to come by, strong personal branding can make all the difference. But what exactly is branding? And how does it make an impact on mortgage brokers’ success?
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