When it comes to the home buying and financing industry, independent mortgage brokers and real estate agents are the key players in the business, making it imperative for each to take the time to build solid relationships with one another.
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Setting up your small business as an independent mortgage broker is no small feat. And to be successful, you need to lay some groundwork before you can start taking on clients. While it can seem overwhelming at first, we’re here to help you every step of the way. Let’s take a look at some of the first steps you’ll need to take to get your business up and running.
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The start of a new year is the perfect time to take inventory of what went right for your independent mortgage business in the past 12 months — and what you can improve on! When it comes to marketing and communication with your borrowers, referral partners and potential clients, we’ve compiled a helpful checklist of important areas for you to review before the new year gets in full swing.
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Switching from retail lending to becoming an independent mortgage professional is one of the smartest moves you can make for your career. And seeking out an experienced mentor in wholesale is a way to push your professional development even further and separate yourself from the pack.
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As an independent mortgage professional, you’re the go-to resource for your clients when it comes to financing their home, whether it’s before, during or after the term of the loan itself. Obtaining a mortgage is an extremely complex and sometimes daunting process for your clients, and they’re going to lean on you heavily to ensure they’re making the best decisions for their financial situation.
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The mortgage industry is a fast-paced, competitive field. To be successful, it’s imperative to develop and adopt positive working habits, especially at the beginning of your career. We know that finding a great independent mortgage broker is the most important step for a borrower to take, so it’s up to you to stand out among all the clutter and noise. This will build credibility so your client knows they’ll be able to trust you throughout the life of a loan and beyond.
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Press coverage isn’t just for large, well-known corporations. In fact, there is an abundance of opportunities independent mortgage broker shops can take advantage of when it comes to local media, specifically. In general, there are two areas you’ll want to consider – earned opportunities, where there are no dollars behind the story, and paid opportunities, where you’re putting money behind assets such as advertorials or sponsored segments.
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Protecting your independent mortgage brokerage from fraud and staying compliant with federal and state lending regulations can seem daunting. As an independent mortgage professional, it’s imperative to be up to speed on licensing and compliance requirements, since it’s more than likely you’re going to encounter mortgage fraud at some point during your career. But if you develop a process to ensure you’re doing right by clients, partners and the government, you can focus on originating more loans and delivering an excellent experience to your borrowers.
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With home purchase season in full swing, now’s a great time for independent mortgage brokers to show off their unique value to consumers across the nation. And while the housing market continues to thrive, high demand and low inventory are resulting in increased competition. However, it’s important to keep in mind that while the market may be competitive, the wholesale mortgage broker channel is in a strong position to succeed, especially in a purchase market.
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Boost your success as an independent mortgage broker or loan officer with these strategies. Learn how to raise your credibility with your target audience and stand out, while increasing the speed of your process. Set yourself apart from your competition by being accessible and building a strong referral network.
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